If you want to do marketing in China, Toutiao and WeChat are definitely the platforms you cannot miss. You might have already known that Toutiao and WeChat are both mobile content distribution platforms, but what makes them different? And what Read more…
iResearch just released its report of the biggest apps in China. Ranking App Name App Class App Category Monthly UV(000) % MoM Growth 1 tencent mm IM Communication 1,049,687 +0.9% 2 qq IM Communication 662,054 +3.2% 3 taobao Shopping Ecommerce 617,364 Read more…
WeChat just released its 6.7.0 version, and it just contains one update: The default view of subscription account has been changed from account list to content feed. The WeChat official team has explained this: “To improve the reading Read more…
More and more Western companies are recognizing the potential of the Chinese market. However, in order to successfully operate digital marketing in China, brands need to develop a strategy that fits local trends and fits specific target groups. Whether it Read more…