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China

Toutiao V.S. WeChat, the differences between the Chinese largest Apps for marketers to know

If you want to do marketing in China, Toutiao and WeChat are definitely the platforms you cannot miss. You might have already known that Toutiao and WeChat are both mobile content distribution platforms, but what makes them different? And what Read more…

By Jiang Chang, 2 years ago
China

Top 500 Apps in China by UVs

iResearch just released its report of the biggest apps in China. Ranking App Name App Class App Category Monthly UV(000) % MoM Growth 1 tencent mm IM Communication 1,049,687 +0.9% 2 qq IM Communication 662,054 +3.2% 3 taobao Shopping Ecommerce 617,364 Read more…

By Jiang Chang, 3 years3 years ago
China

WeChat just updated its subscription account. Here are the things you need to know

WeChat just released its 6.7.0 version, and it just contains one update: The default view of subscription account has been changed from account list to content feed.     The WeChat official team has explained this: “To improve the reading Read more…

By Jiang Chang, 3 years3 years ago
China

Digital marketing in China

More and more Western companies are recognizing the potential of the Chinese market. However, in order to successfully operate digital marketing in China, brands need to develop a strategy that fits local trends and fits specific target groups. Whether it Read more…

By Jiang Chang, 3 years3 years ago
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